| Client | Tier | Revenue /mo | Status | CSM | Health | Hours | Mix | h / €1k | Rework | Ad spend | CPL | Trend |
|---|
design
copy
ads
shared (translation, QA, forms, plans)
calls
Client Cockpit
Client Cockpit
Straight from the Paid-Ads Watchdog: each client measured against its own trailing 28-day baseline. P0 needs looking at today. Churned clients are excluded.
| Client | Tier | Revenue /mo | Status | CSM | Health | Hours | Mix | h / €1k | Rework | Ad spend | CPL | Trend |
|---|
Delivery time plus client-facing calls. Prospect/sales calls are excluded.
ClickUp delivery work only.
Time booked to internal lists. It is real delivery work but no client is charged for it, so it never shows in the client table.
Score each active client once a month. 1 = about to leave, 5 = would refer us. The trend matters more than any single score.
| Client | CSM | Revenue /mo | Risk | History | Score this month |
|---|
Time tracked against these lists is not counted for any client. Map it to a client, or mark it internal.
Hand-typed entries of 4 hours or more. These are excluded from all totals until someone confirms them — a hand-typed 10.000h entry in July was not real work.